Get closer to the action with Bennetts

As Title Sponsors of the British Superbike Championship, Bennetts are proud to support the best domestic race series in the world and continue to get customers closer than ever to the incredible action.

New for 2023, there’s even more customer experiences for motorcyclists and race fans, with our exclusive Super Experiences at every round. There are over 20,000 opportunities available this year for our customers to win.

Check out what will be available throughout the season below.*

• Pillion laps with Bennetts BSB riders - Enjoy a pillion lap with one of the UK's leading riders on a BMW M1000RR.
• Grid walks - Get unique access to the grid just as the riders are making their final preparations for the race.
• Podium presentation - Present the winning rider with their trophy – just watch out for flying champagne.
• Safety car laps - BMW will be providing the fleet of safety cars this season so you can enjoy a fast lap around the track.
• Press conference attendance - Pose your questions to the riders and hear what they have to say about their performance.
• Race day hospitality - A full day in hospitality, starting with breakfast and including a pre-race grid walk.
• Riders meet and greet - Meet riders in hospitality, take a selfie and get an autograph.
• Narrated safety car laps - A BSB rider will drive you round the track and talk you through every twist and turn.
• Priority pit walks - Meet and greet the riders in the pit lane before the general public.
• Priority parking - Enjoy priority car and bike parking at selected rounds.

*Certain prizes listed above will only be available at certain rounds.

Feel it. Live it. Love it!

Start registering for VIP experiences today...

How do I join?

It's really quick and easy to join - with two ways you can sign-up for a BikeSocial Membership:

New Super Experiences for 2023

This season we have added some new and exciting Super Experiences to every round for our Bennetts customers and BikeSocial members. Simply head to our stand at each event to reserve a spot for you and a guest.

Reach new heights on pit wall

Bennetts customers will feel the atmosphere of a live session from the pit wall. With the all-new Bennetts Pit Perch, with live timing screens, this new experience will give guests the chance to feel immersed in all the activity in the eBay pitlane and on track. A real chance to feel what it would be like from a team perspective and feel the speed, as the Championship contenders blast past the start line.

At Cadwell Park, a viewing area at the Mountain will enable guests to witness the exhilarating high-flying action first-hand from the inside of the circuit.

Parade Laps

Watch the stars of Bennetts BSB on track, and then take your motorcycle for some speed-controlled laps on some of the most famous circuits on the calendar, giving you a real chance to experience the rush of riding on track! This experience will be available at both Donington Park rounds and the prestigious Brands Hatch GP circuit in July.

Up close and personal!

The Bennetts Pit Box is back in 2023 at Silverstone, Donington Park and Brands Hatch. Within a Prosecco spray of the podium and parc fermé enclosure, guests are really at the heart of the action in the eBay pitlane.

Snetterton Safari

For the first time, Bennetts guests will have exclusive trackside access at Snetterton, with a guided tour during the on-track sessions. This excursion on the service road, will allow guests to see Bennetts BSB from a completely different perspective and at some of the fastest spots on the circuit.

Eye openers

There will be three new exclusive viewing areas for 2023, offering guests unparalleled views. At Oulton Park, Bennetts guests will be able to view the action getting underway from a viewing area at the eBay pitlane exit, as riders thunder out onto the circuit. 

Meanwhile, at Thruxton, the Bennetts Club House will give incredible close-up views from the Chicane as riders dive into the corner, hard on the brakes ahead of the drag to the finish line.

If you fancy getting involved with some of these incredible experiences in 2023, you can do so by activating a BikeSocial membership. Customers who purchase their motorbike insurance directly from Bennetts (either via our website or speaking with our UK-based call centre team) receive a membership for FREE. 

Alternatively, you can buy a BikeSocial membership. 

Calendar of Super Experiences